Generating Traffic: Other Methods

Other Methods of Generating Traffic

Online referral traffic

Human Referrals

Other webmasters (the human creators of websites) linking to yours. When another website provides a link to your site, it is doing two things. Firstly, it is facilitating “click-throughs” meaning they expect some of their visitors to be interested in your website and “click through” to it by clicking that link. This is generally done as a value-adding service to their own visitors with the principle of not reinventing the wheel, but it can also be done as a favour to the other webmaster. Secondly, it may lend credibility to your website from a search engine’s perspective.

Automated Referrals

There are thousands of websites that function as directories, helping visitors (and search engines) to organise and find information of relevance. Many of these sites allow webmasters to create an account and post information about and links to their own websites.

Online referral traffic, whether human-generated or automatic has two purposes—firstly it sends traffic to your site via click-throughs and secondly it influences search engines. Ideally this influence is to improve your “Page Rank”, how highly on the Search Engine Results Pages—SERPS—your web page will feature for certain keywords and phrases.

Search engine traffic

As most of you will already know, search engines are the librarians of the World Wide Web, enabling visitors to type in words and phrases in order to find exactly what they are looking for. Search engines are programmed by human beings to find and store massive databases of website contents, facilitating the most accurate and relevant results possible for searchers.

The process by which a search engine finds content is complicated, but usually involves programs called “spider-bots” which “crawl” the Internet looking for connections between websites and information in order to prioritise the best ones over others. In other words, spider-bots are continually out on the web, navigating through text and images, updating databases for the search engines. The more high quality roads that lead to a particular site based on certain words and features, the higher that site will be prioritised.

The reason for the term “spider-bot” is that the programs literally crawl through cyberspace creating databases that can be visualised like spider webs with planes in all directions (not merely flat). Imagine it like this: when there are enough interconnecting silk lines, a cluster is formed with more opacity and weight than other parts of the web. It is no longer as relevant for search engines to know exactly where the websites are on the “silk lines”, but rather their weight in comparison to the other clusters competing for the same words and features. A “silk line” (link) coming from an important, aged and reliable website with lots of links to itself is a lot thicker and stronger than one from a patchy, new and/or unreliable website.

 

Article directories

Creating articles to generate traffic for your website is one technique that can bring high quality targeted traffic back to your website quickly and easily.

What are they?

Does the term “article marketing” mean anything to you? If you can read and write and you have some life knowledge related to your website that you want to share, you can write articles and submit them to article directories online. Article marketing can bring automatic online referral traffic if you include links to your website. This creates direct traffic from your article to your site as well as influencing the SEO of your website (enhancing your credibility to the spider-bots).

What do I need to do?

Write at least ten or twenty articles per week and post them up on a number of different article directories. Ensure your articles link back to your website with appropriate, related surrounding text. Post summaries of them on relevant forums where you think they might be helpful with links to read the full article. This builds credibility for yourself as an authority and helps your article and/or website get some direct traffic from the forum. Write similar articles for your blog and provide links to and from each related article. Later, you could consider compiling related articles into an ebook or even a published book.

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when people read it, they can feel your knowledge about the subject and will be eager to go to your site for more information. Write informative or educational articles that provide useful and practical tips and guidelines on the subject of your website.

 

Resources

A Collection of information and tools used in all aspects of website creation and Optimisation.

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