Features: Google Analytics

Google Anayltics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.

Google Analytics gives you rich insights into your website traffic and marketing effectiveness. Powerful, flexible and easy-to-use features let you see and analyze your traffic data in an entirely new way.

With Google Analytics, you're more prepared to write better-targeted ads, strengthen your marketing initiatives and create higher converting websites.

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  • Keyword and Campaign Comparison - Track and compare all your ads, email newsletters, affiliate campaigns, referrals, paid links, and keywords on Google and other search engines.
  • Custom Dashboards - No more digging through reports. Put all the information you need on a custom Dashboard that you can email to others.
  • AdWords Integration - Buy keywords on Google AdWords and use Google Analytics to learn which keywords are most profitable to your business.
  • Trend and Date Slider - Compare time periods and select date ranges without losing sight of long term trends.
  • Email reports - Schedule or send ad-hoc personalized report emails that contain exactly the information you want to share.
  • GeoTargeting - Find out where your visitors come from and identify your most lucrative geographic markets.

Resources

A Collection of information and tools used in all aspects of website creation and Optimisation.

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